IA Blue Book Marketing Research Services
and Focus Group Facility Directory
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Produced by the Insights Association, IA Blue Book is a convenient, highly-targeted and trusted source for professionals who seek partners, products and services to conduct consumer, opinion and marketing research. IA Blue Book has been partnering buyers and providers of research services and related products for 50+ years.
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Advertising
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Affluent/Wealthy
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Agriculture
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Alcohol Beverages
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Alternative Healthcare
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Arts/Entertainment/Recreation
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Automotive/Transportation
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Banking/Finance
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Business-to-Business
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Car Clinics
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Children/Tweens/Teens
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College Students
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Consumer Products/Services
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Conventions/Meetings
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Dentist
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Education
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Energy/Utility
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Executive/C-Level
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Exercise & Fitness
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Financial
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Gay/Lesbian
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HMO's & Managed Care
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Healthcare (consumer health conditions)
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Hospital Purchasing Agents
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Hospitals & Nursing Homes
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Human Resources
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Industrial
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International Research and Services
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Legal/Insurance
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Medical Professionals
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Medical/Surgical Products
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Minority/Low Incidence Segments - Asian
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Minority/Low Incidence Segments - Black/African American
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Minority/Low Incidence Segments - Hispanic
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Minority/Low Incidence Segments - Other
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Mock Jury/General Opinion
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Multi-Lingual Interviewing
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Music Tests
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Other
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Package Goods
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Patients
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Pharmaceutical
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Pharmacies/Drug Stores
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Pharmacists
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Preventive Healthcare
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Professional Services
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Real Estate
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Restaurant/Food Services
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Retail
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Sports Enthusiasts
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Technology/High Tech/IT
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Utilities
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Veterinarians
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Biometrics/Neuromarketing Equipment
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Dashboard Software
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Database Software
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Independent Field Director
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Interactive Audience Response Systems
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Internet Sampling
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Internet/Web Based Survey Software
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Marketing
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Marketing Research Training
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Minority or Female Owned Business
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Mobile Probability Sample
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Note Taking
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Online Interviews/Discussions/Diaries Software
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Online Nonprobability Panel
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Online Probability Sample
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Optical Scanning Equipment
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Predictive Dialing/Autodialers
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Presentation/Reports/Infographics Creation
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Research Reporting/Analysis
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Social Media Analytics
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Survey Programming
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Survey/Cross Tabulation/Statistical Software
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Telephone Addressed Based Sample (ABS)
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Telephone Low Incidence/Targeted Sample
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Telephone Sampling
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Text Analytics Software
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Transcription Company
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Translation or Interpretation Services
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Usability Equipment
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Validation Services
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Video Streaming/Webcasting Equipment
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Attitude/Usage
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Benchmarking
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Bio-Technology
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Biometrics/Neuromarketing
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Brand Research
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Broadcasting/Publishing
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Business-to-Business
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Co-Creation
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Concept Testing
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Conjoint Analysis
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Copy Tests
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Crowdsourcing
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Durable/Non-Durable/Consumer Goods
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Ethnographic Research
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Eye Tracking
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Forecasting/Trend Research
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Fragrance Tests/Sensory Tests
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Full Service
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Gamification
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Government
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Home Use Testing (HUT)
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Image Studies
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Interactive Usability Testing
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Intercepts
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International Research and Services
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Legal Research
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Mail Questionnaires/Surveys
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Mail Survey Research
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Media Tests
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Mixed Mode
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Mobile
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Mock Jury/General Opinion
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Moderation
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Non-Profit
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Omnibus
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Online Interviews/Discussions/Diaries
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Optical Scanning
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Other
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Panels
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Political Polling/General Opinion
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Predictive & Advanced Analytics
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Proprietary Methodological Approach
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Report Writing
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Research Consultation
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Satisfaction Surveys
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Secondary Research
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Segmentation
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Syndicated Research
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Taste Tests/Sensory Tests
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Analysis (Sentiment)
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Analysis (Social Network/Member Nodes/Influencer ID/Etc.)
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Data Capture
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Monitoring
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Other
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Social Listening
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Telephone Data Collection
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Mall Intercept |
Enclosed Interviewing Rooms
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Flexible/Partitioned Interviewing Rooms
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Test Kitchen
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Off-Site/Remote Interviewing |
Door-to-Door Interviewing
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Field Auditing
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Mystery Shopping
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Off-Site/Remote Intercepting
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Other
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Store Auditing/Demos/Distribution Checks
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Quantitative Data Collection Services |
Computer-Assisted Personal Interviewing (CAPI)
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Computer-Assisted Telephone Interviewing (CATI)
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Data Entry/Data Processing/Tabulations
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Design & Analysis
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Dial Testing
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Interactive Voice Response (IVR)
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Internet/Web Based Surveys
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Optical Scanning Equipment
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Other
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Predictive Dialing/Autodialers
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Programming of CAPI/CATI Interviewing
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Questionnaire Design
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Telephone Land Line
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Qualitative/Recruiting Services and Facilities | |
Central Location Testing Facility (CLT)
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Focus Group Facility
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Home Use Test/Product Placement
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In-person Moderation/Analysis
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Laundry Services
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Online Focus Group Hosting/Moderation
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Other
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Recruiting
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Social Media/Big Data/Data Mining
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Test Kitchen Facility
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Transcription Services
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Usability Lab
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Video Conferencing Services
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Video Streaming Services
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Article: The New Way to Improve Data Quality: People 01/25/2024
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Data Collection - QualitativeData Collection - Quantitative
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Focus Group/Qualitative Facility
Full Service Marketing Research
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Marketing Research Sampling
Marketing Research Supplier/Provider
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Qualitative Consultant/Focus Group Moderator
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